Updated: December 18, 2005

Diamonds.com LLC is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to enable individuals and organizations to establish trusting relationships based on respect for personal identity and information by promoting the use of fair information practices. This privacy statement covers the site WWW.DIAMONDS.COM. Because this Web site wants to demonstrate its commitment to our users' privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

1. What personally identifiable information Diamonds.com collects.
2. What personally identifiable information third parties collect through the Web site.
3. What organization collects the information.
4. How Diamonds.com uses the information.
5. With whom Diamonds.com may share user information.
6. What choices are available to users regarding collection, use and distribution of the information.
7. What types of security procedures are in place to protect the loss, misuse or alteration of information under Diamonds.com control.
8. How users can correct any inaccuracies in the information.

If users have questions or concerns regarding this statement, they should first contact Diamonds.com via email, policies@diamonds.com or If they do not receive acknowledgment of their inquiry or their inquiry is not satisfactorily addressed, they should then contact TRUSTe through the TRUSTe Watchdog Dispute Resolution Process. TRUSTe will serve as a liaison with the Web site to resolve users concerns.

Information Collection and Use

Information Collection
Diamonds.com LLC is the sole owner of the information collected on Diamonds.com. Diamonds.com LLC collects information from our users from various points on our Web site.

Registration
When making a special request for information from our site a user must first submit a registration form. During registration a user gives contact information such as name, address phone numbers and email address. We use this information to contact the user regarding the requested information. All informational is optional. If either a valid email address or phone number is not included Diamonds.com will not respond.

Order
We request information from the user on our order form. A user must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, the information is used to contact the client.

Information Use

Personal customer information is confidential and will not be disclosed to any non-related third parties. Diamonds.com does not sell mailing lists and will not disclose your name, email address, or any other information about you to any non-related third parties. The information we collect is used solely for the purposes of preparing, processing and completion of orders.

Sharing

Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Third Party Intermediaries
We use outside shipping companies to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Business Transitions
In the event Diamonds.com LLC goes through a business transition, such as a merger, being acquired by another company, personal information would probably be part of the assets transferred. Users will be notified via email when possible or through a posting on our Web site al least 30 days prior to a change of ownership or control of their personal information. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.

Profile

We store information that we collect through cookies and log files to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to improve the viewing experience of the site for the user. We do not share your profile with other third parties.

Cookies

Diamonds.com uses cookies to enhance your browsing experience. Cookies are small pieces of information saved by your browser onto your computer. Cookies are used to remember various aspects of your visit. This information is used by Diamonds.com to guarantee a consistent and uninterrupted experience. Cookies will allow you to revisit without losing many of your settings. We do not use cookies to save personal information for outside uses. We use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file that remains stored on the user's hard drive. Persistent cookies can be removed by following your specific Internet browser instructions. By setting a cookie on our site, users would not have to log in a password in order to view contents from a previously stored shopping cart or wish list. This will save our viewers valuable time during the shopping experience. If users reject the cookie, they may still retain this information by choosing to provide a viewer defined username and password.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Communications from the Site

Service Announcements
On rare occasions it is necessary to send out a strictly service related announcement. In the event that it is necessary to contact previous clients and shoppers regarding required service, recalls or service related announcements we will do so through email or phone. Shoppers and clients will not be able to opt-out from this type of communications.

Customer Service
We communicate with users to provide requested services and information via email or phone, in accordance with the user's wishes.

Links

This Web site contains links to other sites. Please be aware that we, Diamonds.com LLC, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Tell-A-Friend

If a user elects to use our referral service for informing a friend about the contents of a shopping cart or wish list, we ask them for the friend's name and email address. Diamonds.com will automatically send the friend a one-time email providing a link to the specific contents and inviting them to visit the site. Diamonds.com stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. The friend may contact Diamonds.com via email to request the removal of this information from our database. For any inquiries, your friend may contact us at service@diamonds.com.

Security

When you make a purchase at Diamonds.com, our server uses a Secure Socket Layer (SSL) to connect with you. This protocol is the finest security available. SSL will encrypt your sensitive information, guarding it from interception and misuse. Your security and a safe shopping environment are our primary concerns While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees are kept up-to-date on our security and privacy practices. On a frequent basis and as policies are added or modified, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users' information is protected. Finally, the servers that store personally identifiable information are in a secure environment in a locked facility. If users have any questions about the security at our Web site, users can send an email to security@diamonds.com.

Supplementation of Information

In order for this Web site to properly fulfill its obligation to users it is necessary for us to supplement the information we receive with information from 3rd party sources.

Identity Verification

We use third party software as well as various proprietary methods to verify a user's personal information. Diamonds.com does this in order to avoid fraudulent or unauthorized attempts to purchase our products.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as zip code, phone, email or postal address) we provide a way to correct, update this information. This can usually be done at the or by emailing our Customer Support at updateuser@diamonds.com or by telephone at 702-792-4000.

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected. If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at: policies@diamonds.com

Diamonds.com
133 E. Warm Springs Road
Las Vegas
Nevada 89119
Tel.: 702-792-4000
Fax: 702-893-9440